At this stage in the insurance market cycle, millions of people had called Direct Line, but hadn’t found a cheaper quote, and were not calling them in subsequent years. This campaign got these people out of their inertia to try Direct Line again.
At this stage in the insurance market cycle, millions of people had called Direct Line, but hadn’t found a cheaper quote, and were not calling them in subsequent years. This campaign got these people out of their inertia to try Direct Line again.
24-7 Ideas 