Our latest LV= TV spot for 2012, the year in which we won a much-coveted IPA Advertising Effectiveness Award for our work on the brand.  In 4 years, we propelled LV= from nowhere to number 3 in the car insurance market, and from loss to profit. Not a bad combination.

The IPA Awards are the only ones in which you actually  have to prove how successful your work is to win.

As a result, they’re the only awards we enter.


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