Our latest LV= TV spot for 2012, the year in which we won a much-coveted IPA Advertising Effectiveness Award for our work on the brand. In 4 years, we propelled LV= from nowhere to number 3 in the car insurance market, and from loss to profit. Not a bad combination.
The IPA Awards are the only ones in which you actually have to prove how successful your work is to win.
As a result, they’re the only awards we enter.