Columbus had achieved some success as a travel insurance provider, but had ambitions to grow into a major multi-product insurance company.
Looking at what we did for LV, they asked us to come up with a new idea. We promptly came up with an old one. They already had their St Bernard dog as their logo, so we just updated him to make him able to front up their new home insurance offer. And he will be leading the marketing in all the new product launches down the line.
Who said you can’t teach an old dog new tricks?